Elusive, it’s both a great adjective to describe the uber rare 1968 promo-only EP that contained “7-Up The Uncola” by Tom Dawes and his band The Cykle, it’s also the name of the perfume that this master tunesmiths penned a jingle to for Avon cosmetics. Those tracks, rare as they are, are two of the few Tom Dawes jingles that made the jump from the television to our turntables… until now!
Elusive: The Tom Dawes Jingle Workshop collects more than fifty jingles penned by the Cyrkle frontman both on his own and in partnership with his wife Ginny Redington as their TwinStar Music. Not all of the cuts made their way to our television sets, some were more concept jingles like his G.I. Joe number,
Kids, get the new G.I. Joe by Mattel, ask your mother
Kids, get the new G.I. Joe, it’s sure swell. Kills the others
And with your G.I. Joe you will always blow all the other soldiers to smithereens
And another little trick, you can see the sticky napalm victims that really scream,
Isn’t it keen!
Kid’s get a nuclear bomb by Mattel, …be the only family in your neighborhood.
There’s also the products that you’d be shocked to know really existed like Life Savers Soda, “the soda with the hole in the middle.” Largely sequenced by Tom himself as a demo reel, this album plays like some lost pop-sych masterpiece concept album as one tune largely flows into the next and one less of a compilation but more of a unified experience.
The album features new art by Samy Khanchouche, and liner notes by both Tom’s friend Andrew Sandoval and our friend Gary Stockdale across the jacket and the full color insert.
To the eyes, it’s a compilation of jingles, to the ears it’s a lost pop concept album from The Cyrkle. We invite you to discover that the lush pop songs of Tom Dawes didn’t end when with the breakup of The Cyrkle, they just became more elusive.
- The first album to compile the glorious jingles of Tom Dawes (The Cyrkle) both his released diddies and his concept commercials.
- On colored vinyl, complete with two sets of liner notes, sprawling from the reverse board jacket over onto the full color insert!
- To the eyes, it’s a compilation of jingles, to the ears it’s a lost pop concept album from The Cyrkle.
Check out his Jingle Workshop with Ginny Redington Too!
Also Available on CD!
7-Up: “The Uncola” • Windex: “Bring All The Sun In” • Yvonne (experimental) • Warner Lambert: “Lasting Beauty Make-up Finish” • Wohl Shoe: “Fanfare” • Scripto Pens: “Girl Graffiti” • Clairol: “Born Blonde” • Interlude • Yardley: “Oh! de London” • Wohl Shoe: “Monsters” • Electronic (experimental) • Thom McAn: “No Exit” • Alka Seltzer: “Fumbles” • G.I. Joe (experimental) • Sailplanes (experimental) • Avon: “Bird Of Paradise” • Bayer: “Good Old Summertime” • Snooze You Lose (experimental) • Chevrolet: “I Drive My Camaro” • TWA • Enkasheer: “Pantyhose” • Enkasheer: “Beautiful Lady” • Royal Crown Cola: “Los Angeles, California” • Calgon • Stridex: “You Can Change Things” • Murine: “Clear Eyes” • Hartford Insurance • Yardley: “You Know I Love You” • Life Savers Soda • Peter Paul: “Almond Joy” • Wild Irish Rose: “The Big One” • Clairol • Avon: “Elusive” • Burlington (version one) • Sterling Salt: “Colored Salt” • Gone, Gone, Gone (experimental) • Purina • TWA: “Vignettes” + “Whole New Way To Fly” • Timex • Ford: “Make Yourself A Maverick” • Sears • Sucrets • City Kitty (experimental) • Burlington (version two) • Shalimar • Western Electric: “Runaway” + “Things We Make” • Two Cubic Feet + Kent: tag (experimental) • Lady Sunbeam: “More Like You” • Zestables • Royal Crown Cola – “With A Twist” • Stridex: “You Can Change Things – Funky” • Stridex: “You Can Change Things – Rock” • Western Electric: “Hello” • Island Synthesizer (experimental) • L’eggs Are Here • Way Out West (experimental)