A jingle powerhouse solo or in tandem with Tom Dawes (Cyrkle) as TwinStar Music, Ginny Redington penned earworms like “Coke Is It!”, “We’re American Airlines”, and a smorgasbord of recognizable gems from the 70s and 80s. Many are collected here, many she sang herself, and many are loaded with Synthesizer goodness! Open wide!
Even if Ginny Redington had not met Tom Dawes, you’d still have known her work as a jingle composer. You have to figure there weren’t that many women even pursuing a career writing music for commercials in the 1970s.
If that was the rule in the late ‘70s and early ‘80s, Virginia Redington was the perfect exception. She had always been a singer and a songwriter, performing by night in New York clubs, while writing songs by day. She also occasionally got calls to sing on recording sessions for commercials. Her strong, soulful contralto voice lent itself to multiple styles, which was perfect for jingle sessions, where one often has to be a chameleon, and tailor the performance to the song, rather than asserting one’s own individuality.
A friend who knew her music recommended her to a “jingle house” (a commercial music production company), and soon she was invited to join a “cattle call,” where McDonald’s asked 20 writers to each submit five jingles based on their “You deserve a break today” theme. Ginny came up with “You, you’re the one,” and won the competition.
She soon noticed, however, that other writers were earning as much as $250,000 a year for writing national spots like that one, but she wasn’t making nearly as much writing for someone else’s company, so she realized she needed to start her own jingle house.
That worked famously. More jobs followed: “Take Me, I’m Yours” for National Airlines, spots for Hertz, Plymouth, and Johnson & Johnson Baby Powder.
So “Open Wide America” and let the music of Ginny Redington and Tom Dawes carry you back to the golden age of commercial jingles.
- Gary Stockdale (Emmy-nominated composer, songwriter and performer) garystockdale.com
- Synthy 70s and 80s earworms penned, and often performed by one of the best in the jingle business.
- Includes work with Tom Dawes (Cyrkle)
- Fantastic original art from Samy Khanchouche, who did this cover along with the cover for it’s companion, Elusive: The Tom Dawes Jingle Workshop
Check out her Jingle Workshop with Tom Dawes too!
Also Available on LP!
Open Wide America (Burger Chef, Gulf Gasoline (ft. The Bee Gees), Kinney Shoes, Stroh’s Beer, Bayer) • Perk Up America (Sunrise Coffee, Sanka Coffee, Maxwell House Coffee) • Get Ready America (Noxzema, Touch Of Yogurt Shampoo, Rose Milk, Avon Color Me Colors, Noxzema, Vaseline Intensive Care, Tide Detergent, Cache Perfume) • The Clean In Your Mouth (Colgate (ft. José Feliciano), Cottonelle Toilet Paper, Johnson’s Baby Powder, Colgate, Johnson’s Baby Powder) • The World’s Best Fit (Chic Jeans, Plushbottom Jeans, Vidal Sassoon Jeans, L’eggs Pantyhose, Sears) • The Amazing Soda (Minute Maid, Tropicana, Cherry Coke, Tropicana) • Watch Your Weight America (Weight Watchers, Tab, Light & Lively Yogurt, Crystal Light, Pep Step) • Snack Time America (M&Ms, Three Musketeers, KitKat, Extra Gum, Jif Peanut Butter, Manwich, A&P) • Coke Adds Life (Coca-Cola Ads) • I Like The Sprite In You (Sprite Ads) • Baby Want A Babycham (On Tap Root Beer, Glass Bottles, Schweppes Rondo, Nutrament Liquid Energy, Yago Sangria, Babycham) • Plop Plop Fast Food (Gino’s, Del Taco, Red Lobster, Wendy’s, Alka Seltzer) • Now We’re Talkin’ Beer (Stroh’s, Olympia Beer, Stroh Light, Classic Beer, Stohs, Coors, Stroh’s) • A Real Adventure (The Navy, National Airlines, American Airlines, Jamaica, Avis Car Rental, Hertz Car Rental, Sheraton Hotels, Polaroid • Oh Canada (Canada Dry, Air Canada, Canada Dry, Molson Beer, Air Canada • Women In Business • *Banking In America (Chase Bank, Citibank) • *Baboon Balls & Wobbling Weebles (Plymouth Horizon, Sunoco Ultra, Baboon Ball, Hartz Flea Collar, Weebles , Olde English 800)